Signage is an affordable style of advertising. Irrespective of how favoured or acclaimed your business is, the business sign works as one of the vital aspects of the public appearance of your business. So, there are many things involved in designing the best business signage than just something that meets the eye. But people often do not realize that there are many things that should be considered before and after designing the business signs.
Business signs also work as an important form of communication that cost-effectively describes your business and what it offers. So, if the sign is designed and maintained properly, the requirement of using another form of advertising reduces a lot. Here are some effective principles of designing business signs to create high impact and attractive signage, which is appealing to the eyes, readable, and also creates a great impact:
1) Keep the signage legible and visible
When you design signage, consider less is more. By keeping the messages short, you can create the signage that is easily visible and readable. Signs are available in every size and shape. So, you must select a size that is perfect for the distance you are expecting your display or sign to be viewed from. Also, consider the obstacles in the way. Visibility must be the most important part of your signage.
2) Use of material
It is another important part of creating effective business signs. Decide where you want to display your sign while deciding the material. In case you want the sign to last for long, choose a solid material like metal or wood. Besides, if you are designing outdoor signs, then use durable plastics that are highly resistant to sun damage.
3) Stay away from the clutter
Successful signage can concisely communicate a message. So, you must convey the message to the target audience in as few words as you can. If you crowd your sign of too many lines or words of text, then it would become harder to read from a certain distance. Besides, leaving a space surrounding the graphics and text (around 30-40% of the face area of the sign) is as important as other considerations.
4) Choose fonts and types carefully
Clean, easy-to-read, and crisp styles are popular for maximum legibility. Most of the professional fonts come with varying heights starting from bold to regular, extended, black, etc. So, use these fonts and types by offering preference or priority to some parts of the message that you want to display.
There is a common misconception that writing messages in all caps letters are easier to read from a distance. But as per the visual tests, the lower- and upper-case texts are more legible from the distance than only all caps letters.
According to another rule of thumb, you must not use over two fonts in any single design. Selecting two different fonts, which complement each other, can easily make the sign stand out. Besides, you must use fonts, which are clearly legible while seen from a particular distance.