Local SEO is an essential tool for smaller businesses that operate on a regional level. In contrast to the national SEO that focuses on getting ranked in search results across the country, this type of SEO appears on SERPs in a specific location. Optimizing it can lead to more website traffic and can build up a base of local customers.

Local SEO

There are many ways by which you can successfully optimize your local SEO. Some of them are discussed below:

1) Create A My Business Account On Google

Creating and optimizing your google business profile is perhaps the most effective way to rank higher in Google search local results. To optimize your Google business, you must verify ownership of the business and provide accurate information. This includes the business logo, working hours, acceptable means of payment, the product or service you sell, and other images.

2) Get Regular Reviews From Customers

Local customers writing glowing reviews for your business will not only just optimize your Google My Business presence, but will also encourage more local customers to buy from you. Local Consumer Review Survey reveals that approximately 80% of customers believe in online reviews as much as personal ones.

3) Engage On Social Media And Add Posts To Google My Business

The content you share on social media is considered more important now than ever before as it can help you enhance your business performance and get more engagement. Now that you’ve created a new Google My Business page, you must post new things on that page and share that page on social media to get more customers.

4) Optimize URL, Title Tags, Headers, And Content

When it comes to content, every new blog post is a new opportunity to get found on the search engine results pages. You must optimize your local SEO every time with the best keywords possible. Use keywords in your headers, content body, and titles. However, do not overstuff. 

5) Add location pages to your website.

If you have more than one business operation location, you must create location pages. Location pages provide readers with relevant information such as your name, your address, your phone number, the store hours, the store descriptions, promotions, and testimonials from happy customers.

6) Make Website Mobile-Friendly 

Some of the common ways in which people will use your site on a mobile phone are to look up reviews, find directions to your location, and search for contact information. The “near me” searches on mobile have increased since 2017. Make sure that the website you create is mobile-friendly so that customers find it easy to visit.

Conclusion

Since we have discussed the tips related to optimizing your local SEO content strategy, it should be easy for you to implement these tips while creating a Google business yourself. Since SEO changes quite rapidly, Google will in the future introduce new features on its SERPs for local searches. That’s why it is essential to always stay on top of local SEO.