Categories

How To Do A Competitive Analysis For Local SEO

Businessman drawing SEO concept bubbles with cartoon

Competitive analysis for local SEO is one of the most helpful ways to deal with your Google search results ranking. If you know why and how your page lags, it will be easier for you to make the right changes so that your page appears wherever it needs to on Google search results. That is why it is essential to hire a SEO specialist in Sydney to guide you. After conducting a thorough competitive analysis for local SEO, you will understand how the world wide web works and how you can make an impact. Here are some of the questions you should be able to answer after a competitive analysis for local SEO: 

How To Do A Competitive Analysis For Local SEO?

When analysing your website for local SEO, here are five questions you should ponder to get the best results: 

  1. What Pages Are Ranking Higher?

The first step when conducting a local SEO competitive analysis is to look for the pages that belong to your competition. Once you have pinpointed these pages, look for the ones that rank higher than yours. This is a crucial step when conducting a competitive analysis for local SEO because, without this step, you will never know who your competitors are. 

  1. Why Are These Pages On The Top?

After you have enlisted your competitor’s website, the next step is to determine why they are at the top of the Google search results. For this, you can hire an SEO specialist in Sydney to do the job. Understanding your rival’s top ranking will help you implement those tactics on your pages.

  1. Where Are These Pages Targeting?

Another thing to consider while conducting a competitive analysis for local SEO is to understand your competitors’ target audience. This will help you condense your purpose of competitive analysis and will also give you a brief idea of how you should curate your website. For this, hire an SEO specialist in Sydney to get the best of SEO services.

  1. How Well Have They Optimised Their Content?

Regarding local SEO, the GBP or the Google business profile is the best way to tackle your business and marketing campaigns. If your Google profile is optimised, you can easily rank higher in organic search results. You can check how your competitors have put their business information and how they have curated their landing pages. Then you can enhance your website accordingly.

  1. What Do You Need To Do To Overtake Them?

The last question that stands in line are the things you need to overtake your competitors; after you have conducted a thorough research, you will be able to pinpoint where your website is lagging. Once you know that, you can work on those areas and optimise your content accordingly. Contracting a SEO specialist in Sydney will make your task easier.

Competitive analysis for local SEO is a very crucial thing to do if you want to stay ahead in the game. It not only helps you get an insight into how the Google algorithms work but also ensures you know what you need to work on to grow your business or website.